Farmer Membership

Have Questions? Please reach out to Jodi via email at getflowers@westsoundfloral.com

At West Sound Floral Exchange (WSFE), our mission is to bridge the gap between flower farmers and wholesale buyers—florists, designers, and other customers who value fresh, local blooms. WSFE offers farmers another sales channel while giving customers easy access to a wide variety of high-quality, locally grown flowers.

We’re happy to teach you the ropes when it comes to our sales process and technology—but we need our members to come in as capable, reliable growers with a solid handle on their crops.

Our model is built around farmer autonomy: each member decides what to offer for sale and sets their own prices. In return, we ask for a high standard of quality, clear communication, and a spirit of collaboration. We see our fellow growers as teammates, not competitors. Because we each grow different crops, in different ways and at different times, there’s room for everyone. Our goal isn’t to gatekeep local flowers—it’s to make them more available and more successful in the marketplace.

Here’s what to expect as a member farmer:

• Weekly Inventory Upload: Each week, member farmers upload their projected availability between Friday morning and Saturday night, so the shop is ready for customers by Sunday.

• Customer Shopping Window: The online shop opens to buyers at 6:00 a.m. on Sunday and stays open until 11:00 p.m. on Monday.

• Pricing: Farmers set their own prices. A small logistics fee is added on top for the customer—WSFE does not take a cut of your listed price.

• Order Visibility: As customers place orders, you can view them in real time via your software portal. After the order window closes, you’ll receive an emailed pick-list (a summary of everything sold).

• Harvest & Prep: On Tuesdays, farmers prepare their orders. Flowers are conditioned overnight so they’re fresh and ready for delivery. Farmers deliver flowers to our Hubs.

• Pickup & Delivery: On Wednesday mornings, the WSFE flower bus picks up orders from the Hubs and delivers them to customers the same day. We only pick up what’s been pre-ordered. This reduces waste and keeps you in control of your product.

This streamlined system helps us all grow stronger businesses while keeping more local flowers in the hands of people who love them.